There’s a lot written about design in church marketing, but little is written about the copy. The truth is, it doesn’t matter how pretty your postcard, billboard, or invite is. If you don’t have relevant and compelling copy, your promotion isn’t going to do much. A slick design without good copy that speaks to the reader is the equivalent of “all sizzle, no steak”. So what are the elements that make for good copy? Here’s one: #1 – It has to be relevant to the person you’re trying to reach – don’t misunderstand: I’m not talking about mentioning that your … Read More

– Amazing day at Calvary! – We continued our “Inside Out” series through Romans as I taught Romans 7. – The thrust of the message was letting go of religion and embracing the Gospel. – I got more comments about the message than any message in recent memory. – Mark didn’t lead worship since his baby was born this week. – George did an amazing job leading worship. So proud of him! – We hosted a food truck rally after our services that brought hundreds of unchurched people to our location who had never heard of us. – We gave … Read More

We’ve had an amazing response to our “Top 5 Outreach Mistakes Churches Make” this week. However, several people email me asking if we were going to offer the webinars at any other times. So I decided to do 2 webinars on Thursday, June 16th. There will be a webinar at 2PM EST and 7PM EST (Please note: it’s the same webinar, so there’s no need to register for both). You can register for the webinars below.  I hope you’ll join us on the webinar this Thursday! First Name * Last Name * Email * June 16th @ 2PM EST June 16th @ 7PM EST Privacy … Read More

Just a quick note today to let you know about the start of something that’s going to change the game entirely when it comes to Outreach and promotion in your church. It’s called Outreach Ninja and we’re launching it this week (the program starts in August, but you’ll learn about that in a moment). It’s a monthly program that’s part coaching, part consulting, part “done-for-you” resources, but all build to increase your response! Why is this the “Bacon” of outreach? Because just like how bacon makes everything better, Outreach Ninja will do the same for your church’s outreach. You can learn all about … Read More

– Great day at Calvary. – I had been out the last 2 weeks, so it was great to be back in the saddle. – We let everyone know that my wife Carey is pregnant! – To say I’m excited is a total understatement! – Carey is due at the beginning of January, so I’m guessing it’s going to be a Christmas baby! – I taught Romans 6 today. Talked about how to have victory over sin – Looking forward to Romans 7 next week. – Even if you aren’t an expositional teacher, I think teaching through a book of … Read More

When it comes to staffing, most leaders start with a person they’re looking to hire. I believe that’s the wrong approach. When you’re looking to add someone to your team, the place to begin is with a job description. This is important when staff come to you and say, “I need help. Can you hire me an assistant?” The first thing that should should happen is for that staff member to write a job description of the position. The key here is to answer the questions: – What skills does this person need? – What responsibilities are required? – What … Read More

– Not much of a Sunday stuff today – I didn’t teach, but I heard Pastor Mark did a great job teaching Romans 5. – I got an eye infection that my doctor said was contagious, so I’ve been in quarantine since Wednesday. – I’m feeling a lot better. My eyes feel good and I no longer look like I’m stoned 🙂 – Looking forward to hanging out with my friend Casey Graham this week. I guarantee that I’ll be fired up after we meet 🙂 – After 2 weeks of not being at Calvary, I’m itching to get back … Read More

I am amazed that God has allowed Calvary Fellowship to be much an evangelistic church that reaches primarily unchurched people. The reason I’m so amazed is because I’m not an evangelist.  I’m a Bible teacher. That’s my sweet spot. Teaching through books of the Bible and feeding God’s people. While that’s my primary gifting, my passion is to see lost people found. Nothing gives me greater joy than to see a lost person give their life to Jesus and start growing in their faith. I know a lot of Pastors who aren’t evangelists in gifting and that’s their “pass” for not … Read More

-I didn’t teach this Sunday at Calvary. Instead, I was teaching at our annual Couples Retreat – What an amazing weekend! – We watched God work in the lives of couples in our church. It was an amazing experience! – Our theme was “Building a Rock Solid Marriage”. Our theme text was Psalm 127. – I opened the retreat on Friday and closed the retreat this morning. – I was totally blown away by the Naples Grande. Their service was incredible and the facility was beautiful. – Back at home, Pastor John taught at Calvary and continued our Inside Out … Read More

Here’s what you might have missed this week at bobfranquiz.net as we talked about getting the most out of the summer: Sunday – In this week’s Sunday Stuff, I talked about the grind of preaching and how much I’m loving preaching through Romans. Monday – “Making the Most of Summer” was about the things we need to do to ensure that we don’t experience the giving and attendance slump most churches experience. Tuesday – “Surviving the Summer Money Crunch” was about inspiring new giving over the summer. I even highlighted one of our resources to help you implement this immediately. … Read More