The Overlooked Part of Promotional Outreach

Bob FranquizChurch

There’s a lot written about design in church marketing, but little is written about the copy. The truth is, it doesn’t matter how pretty your postcard, billboard, or invite is. If you don’t have relevant and compelling copy, your promotion isn’t going to do much. A slick design without good copy that speaks to the reader is the equivalent of “all sizzle, no steak”.

So what are the elements that make for good copy? Here’s one:

#1 – It has to be relevant to the person you’re trying to reach – don’t misunderstand: I’m not talking about mentioning that your band is cool and your worship leader has a faux hawk. Instead, relevant copy is a message that connects with the person you’re trying to reach.

People are different, so we need to make sure that the copy we’re using is specifically designed for those we’re trying to reach. That means targeting the people who we are most likely to reach.


We’re going to talk about writing copy that gets big results and how to target those in your community who are most likely to attend your church in Outreach Ninja. You can join Outreach Ninja and snag one of our 100 charter memberships (which are going fast) and get over $600 worth of free resources as a bonus just for joining. Click here to learn more and get started!