I was talking with one of our staff members who oversees our Facebook advertising and he was telling me about an ad we use that does very well. What I found amazing was that he told me that when he changed the image the clicks DOUBLED! That's why I say in direct mail and in Facebook ads, testing is our friend. We test the same ad with different images. We test the same ad with a different headline. We test the same image with different copy. Our goal is to get the combination so the ad performs the best … Read More
Avoiding the Summer Giving Slump
The summer financial slump is very common. The reason it's very common is because most churches simply accept that it happens. Instead of just "waiting out" the summer financial slump, why not be proactive and combat it with strategies that will ensure the health and stability of your church during this season? Here's 3 keys to avoiding the summer financial slump: #1 – Inspire new giving in your church by teaching on stewardship and giving a tithe challenge to the congregation. #2 - Help people automate their giving so even when they miss church over the summer due to … Read More
10 Years ago Today…
On May 25th 2000, we had our 1st home bible study as a church. That's 10 years ago today! We officially launched our church in September, but May 25, 2000 was the 1st time we met as a group. It was Carey and I and 5 other people (2 of whom are still at our church. 1 is our Miramar campus Pastor) I'm in awe of all the Lord has done in these 10 years. Zechariah asks the question, "For who has despised the day of small things?" (Zech. 4:10) We started as small as any church I know of, … Read More
It’s Happening Tomorrow!
If you haven't heard, tomorrow (May 26th) @1PM EST I'll be leading a one hour tele-seminar called, "Leadership Essentials". In this tele-seminar I'm going to be talking about the nitty-gritty practical stuff that makes leaders effective. I'll be honest with you: there's too much fluff at conferences and not enough reality leadership. So I've put together the 7 most important principles about leadership and sharing the good and bad of our our story at Calvary Fellowship. Here's what I'm planning on covering in this packed one hour tele-seminar: – The realities of leading in tough financial times – How … Read More
Mastering Online Outreach
At Calvary Fellowship, the internet is a tool we regularly use to reach people far from God. But we use several principles for effective online Outreach: 1. Know What you can and Can't Do – Online evangelism/ marketing is most effective when you're inviting someone to a church event. In Facebook ads for example, you have so few characters to work with that you can't give a complete Gospel presentation. Instead, your best bet is to invite them to your church where you can present the Gospel in an environment conducive to them responding. 2. Think Active not Passive – At … Read More
Sunday Stuff…
– Amazing day today! – I taught on commandment 7 in our "10 Words" series – Adultery is a tough issue to tackle, but we did it – I got very emotional during the 3rd service as I saw many people crying – The last 2 Sundays have been 2 of the hardest messages to write, but God has anointed the messages and the impact has been powerful – Mark was out, but Joel did a great job leading worship. – It was great to see some new musicians in the mix – I got the 1st migraine of my … Read More
It Ends Tonight at Midnight!
We've completely redone the www.church-strategies.com store! Is this new store, everything is available for immediate download and we're offering everything at 25% off. Just use the coupon code welcome and that will take 25% off your entire order. But the coupon code giving you 25% off expires at midnight tonight! All of our most popular resources are available in mp3 format, like: – Digital Evangelism – Direct Mail Secrets – The New Believer Follow Up System – How to Make Every Sunday like Easter – The Tithe Challenge – 21st Century Outreach Strategies – The Productive Leader – Creating a Culture of … Read More
Favorite Book: April 2010
I read a bunch of books in April, but my favorite was Sticky Teams by Larry Osborne. I read everything Larry writes and have been challenged by his books personally and as a leader. I thought instead of my thoughts on the book, I'd give you some quotes that particularly stood out to me: "I don't think it's an accident that Jesus predicted church growth but prayed for unity." "Rather than blasting it all at once, I drip vision and core values into every sermon I preach." "Our primary job is to listen to, discern, and carry out God's will, … Read More
Big Announcement!
We've completely redone the www.church-strategies.com store! Is this new store, everything is available for immediate download! So all of our most popular resources are available in mp3 format, like: – Digital Evangelism – Direct Mail Secrets – The New Believer Follow Up System – How to Make Every Sunday like Easter – The Tithe Challenge – 21st Century Outreach Strategies – The Productive Leader – Creating a Culture of Evangelism – Plus, all of our sermon resources! To give you aded incentive to check out the new store, we're giving a coupon code for 25% off your entire order. Simply input … Read More
Sunday Stuff…
– Great day today! – I taught Exodus 20:13 in our 10 Words series – Talked about war, abortion, capital punishment, 1st degree murder and anger – It was a heavy sermon for sure – Can't believe we've only got 4 weeks left in our series. – After this, we'll spend all Summer exploring the book of Ephesians – The band sounded great this morning – Preaching with the iPad has become very comfortable for me. I can't go back to paper 🙂 – I still read my main text out of my Bible, but the iPad has replaced my … Read More
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