This question shows up in my inbox every week.

Though we are in a digital age, people are still opening their mail every day.  In fact, with the flood of email we get, you actually have a better chance of standing out with an actual mail piece.

At the same time, if you don’t know what you’re doing with direct mail, you can waste a lot of money.

So, here’s 5 things you must know if you’re going to get great direct mail results: 

#1 – You must know who you’re trying to reach – most churches have no idea who they’re best equipped to reach

#2 – You must know what you’re going to say to them – Most churches are not connecting their copy with the recipients of their direct mail.

#3 – You must know why you’re reaching out – direct mail that doesn’t give a call to action doesn’t make any impact.

#4 – You must know who you’re not equipped to reach – we’re not good at reaching everyone. Focus on who you’re best equipped to reach.

#5 – You must get their attention with your copy AND your design – everyone thinks they can do this; few actually can.

So, next time you’re about to send out a mailer, at a minimum go through this list of 5 items and make sure you’re covered.  Otherwise, you’re wasting your church’s money.

To help you a little more I’ve written a short ebook for you called “Direct Mail Secrets.”

You can get for free here: