Sunday Stuff

Bob FranquizChurch

– Great day at Calvary!  – I taught the book of Obadiah (Yes you read that correctly) – The thrust of the message was on how pride poisons your life and your future. – I have thoroughly enjoyed teaching this "Postcards" series.  – If you aren't aware, this has been a series on the 5 one chapter books of the Bible. – Looking forward to starting a series in the book of Romans on Easter. – I can't believe Easter is 2 weeks away! – There's been lots of traction on the blog with the outreach related posts.  – I'm … Read More

Facebook: Clicks Versus Impressions

Bob FranquizChurch

There's over 500 millions people on Facebook, so if you aren't using it as a tool to reach people, you're missing the boat. One question that regularly comes up is, "Should I pay per click or impression when buying Facebook ads?" Here's the short answer: clicks. When you buy clicks rather than impressions, you get the impressions anyway because Facebook doesn't get paid unless people click.  That means Facebook is going to put the ad up as much as possible so that you can get clicks. The other reason clicks are better is because it allows you to track your … Read More

When it Comes to Outreach, Testing is a Must

Bob FranquizChurch

I was talking with one of our staff members who oversees our Facebook advertising and he was telling me about an ad we use that does very well.   What I found amazing was that he told me that when he changed the image the clicks DOUBLED! That's why I say in direct mail and in Facebook ads, testing is our friend.  We test the same ad with different images. We test the same ad with a different headline. We test the same image with different copy.   Our goal is to get the combination so the ad performs the best … Read More

Wednesday Stuff…

Bob FranquizChurch

– Lots of stuff on my mind today… – If you aren't aware, we're celebrating our 2 year anniversary at church-strategies.com! – To mark this momentous occasion, we're offering 40% off the entire store. Just use the code 2years during checkout. Here's the link to the store —> Link – A Pastor in my Explosive Outreach Coaching Network just started using our Facebook strategy for reaching people. He had this 1st guest on Sunday. I asked him how much he spent. He said, "35 cents." I love it! –  If you reach people people, but don't disciple them, you're doing them … Read More

It was 2 Years ago Today…

Bob FranquizUncategorized

We're celebrating 2 years of equipping Pastors and churches at church-strategies.com!  I'm blown away by all that God has done in these 2 years. We've coached over 150 Pastors and resourced nearly 3,000 churches in that time.  It has been my honor to serve so many leaders and share what we've learned at Calvary. I think I've learned more from all of you than you've learned from me.  To celebrate this momentous occasion, we're putting just about everything in our store on sale for 40% off! Just use the code 2years during checkout.  Here's a same of the resources that are … Read More

Forget about Branding

Bob FranquizChurch

One of things I teach the Pastors in my Explosive Outreach Coaching Network is to forget about branding and focus on results with your outreach pieces.  Here's why: Unless you're Google, Microsoft, Apple, Budweiser, or Ford, you don't have enough resources (that would be millions of dollars) to really "brand" yourself.  So what should churches focus on? Churches should focus on promotion that brings results (i.e. getting people to your church).  That's why your promotion should be driving the recipient towards attending one of your services.  Don't listen to the guys who tell you that while your direct mail piece (or … Read More