Stephen king says that when he was first writing, his editor would tell him, “The second draft is the first draft minus 10%.” I have found this to be true as well. – When I wrote Zero to Sixty, it was 55,000 words. After the editing process, it was 50,000 words 🙂 – I have to ruthlessly cut my message back by at least 10% to keep them within my allotted timeframe. – When I do copywriting projects, a 4 page sales letter becomes a 3 1/2 page sales letter after the second draft. Here’s the point: when you cut, … Read More

I just read this article this morning form the Wall Street Journal that says Facebook’s projected revenue from ads will be close to 6 Billion dollars in 2012. (Link to article) Here’s my hope: that you don’t contribute too much to their wealth, but still utilize their services. Meaning: gets ads for cheap! That’s why I’m leading a webinar this upcoming Wednesday (August 17th) @ 2PM EST. My goal is to show you how to be more effective with your ads. That means reaching more people AND being cost effective. You can click here to learn more.

With the prices of Facebook ads rising upwards of 40% in the last year, we decided it was time to do a webinar to help you get the most “Bang for your Buck” with your Facebook ads.  So next Wednesday (August 17th) @2PM EST I’m leading a one hour webinar called, “Reach your Community with Facebook”.    Here’s the deal: this webinar is for those who are going to implement  what’s taught. There’s no theory taught here. It’s all practical, nuts and bolts, real world stuff that’s tried and true.  In fact, here’s what we’re going to be talking about: … Read More

If you haven’t heard, we just launched a Facebook page for Outreach Ninja! Here’s the great thing about it: you can grab a copy of my new “4 Keys to effective Online and Offline Outreach” special report just for “liking” our page. Plus, we’re going to do some free giveaways on the page. So click here and like the page and welcome to the fan page for the “Bacon” of outreach*.    * We call Outreach Ninja the bacon of outreach because just like bacon makes everything better, we make your outreach better 🙂 P.S. We’re going to do a … Read More

– Great day at Calvary! – I haven’t seen the numbers, but it felt like a lighter crowd.  School starts in 2 weeks, so people are getting their last summer vacations in. – I taught on using your gifts out of Romans 12:3-8 – I enjoyed teaching the message today. I think a lot of people signed up to serve. – We’re blessed to have just over 50% participation in serving. – It’s one of the things that allows us to keep a leaner staff. We have a small staff compared to our congregational size. I think that’s healthy. – … Read More

Couple of things you probably want to be aware of: – If you missed the news, Outreach Ninja is now on Twitter.  Follow us @outreachninja – We just launched an Outreach Ninja fan page. If you like our fan page we’ll give you a special report I just wrote called, “4 Keys to Successful Outreach”. This is good stuff for both online and offline outreach.  You can become a fan here. – Speaking of Facebook, we’re doing a webinar  called, “Reach your Community with Facebook” on August 17th @2PM EST.  You can get more info here. (By the way, if … Read More

This week we’ve been talking about Facebook ads. When it comes to successful Facebook ads, you need to have the following: 1. Know What you can and Can’t Do – Online evangelism/ marketing is most effective when you’re inviting someone to a church event. With Facebook ads for example, you have so few characters to work with that you can’t give a complete Gospel presentation. Instead, your best bet is to invite them to your church where you can present the Gospel in an environment conducive to them responding. 2. Think Active not Passive – At Calvary, we use both Google and … Read More

I get this question pretty regularly. Here’s my response:  Here’s the short answer: clicks. When you buy clicks rather than impressions, you get the impressions anyway because Facebook doesn’t get paid unless people click.  That means Facebook is going to put the ad up as much as possible so that you can get clicks. The other reason clicks are better is because it allows you to track your results more effectively. You can’t track the results of impressions. However, you can track clicks. The bottom line is, clicks will give you the impressions and clicks will show you if your ad campaign … Read More

Just a quick note today to let you know Outreach Ninja is launching tomorrow!  Here’s what I love about Outreach Ninja: It’s a monthly program that’s part coaching, part consulting, part “done-for-you” resources, but all build to increase your results! Why is Outreach Ninja the “Bacon” of outreach? Because just like how bacon makes everything better, Outreach Ninja will do the same for your church’s outreach efforts You can learn all about Outreach Ninja here and pick up over $600 in FREE bonus resources just for giving Outreach Ninja a Test Drive when you join. Plus, with our “No Risk” guarantee, … Read More