Here’s a couple of book reviews of some helpful books I’ve read in the last week:

– Conversational Capital – The question this books asks is, “Why do people talk about certain products?” The authors try to break down the reasons people love telling the stories of certain companies. It was an interesting book. The section on a company’s mythology was fascinating.

– Reach More, Spend Less – This little book was really helpful. I enjoyed the potential marketing plans he laid out based on the size of your budget. I think this books will be helpful for any church trying to put together a comprehensive marketing plan.