The Return of Direct Mail (and Cinnabon)

Bob FranquizChurch

Now I will readily admit that it's not as exciting as the Return of the Jedi, but I  think you'll find this interesting.  

Cinnabon's sales had dropped due to decreased foot traffic in malls because of the recession. So what did they do? Direct mail!* 

They started doing direct mail and guess what? Sales went up!  

This teaches us a couple of things: 

#1 – Hard work pays off – I commend Cinnabon for not blaming the government or anyone else. Instead, they got creative, took a risk and their hard work paid off. 

#2 – Direct mail still works – You just have to do it right. I'm having too many conversations with Pastors who are doing direct mail poorly and getting dismal results. Or they have abandoned direct mail altogether. 

It's time to use direct mail wisely and reach people all around us who are ready to hear the Gospel.  

If you want to know how we do direct mail at Calvary and get 300%-400% better response than traditional church direct mail (while spending less at the same time!), then check out our resource, "Direct Mail Secrets" by clicking here.

*I read this article in Nation's Restaurant News. You can find it here.