Easter is just 8 weeks away, so I thought I'd share a few tips for those churches that are planning on doing direct mail for the Big Day!
1. Keep any direct mail that you like. It doesn't matter what it's advertising. Great direct mail is always a source of good ideas.
2. Keep the "worst of the worst" direct mail you get. A lot of church mail tends to fall in this category unfortunately. But this file of direct mail will remind you what sins you should never commit.
3. Political mail - Some of the best ideas in sizes, shapes, and clarity of message actually comes from political direct mail. It doesn't matter the issues or the party. You're looking for good ideas. Keep them and be inspired by them.
4. Look for interesting sizes and shapes - I just got a political DM piece that was 11×14. It was amazing. Very clean looking. Yet so big it's impossible to ignore. I'm not voting for them, but I give they're printing serious props.
We get 300%-400% better response than the average church direct mail campaign. Some of that success comes from having pieces that catch people's attention.