Shopping and Thinking

Bob FranquizLeadership

I was at Old Navy yesterday buying some t-shirts when I saw a sign that said if I applied for an Old Navy credit card I could use it at any of their companies: Old Navy, The Gap, and Banana Republic. It got me thinking about how we are trying to reach those that we feel best equipped to reach. While one company owns all of these stores, they market their brand very differently. Old Navy is casual wear. The Gap goes from casual to kind of dressy. And Banana Republic is higher end clothing. My point is this: when was the last time you saw a commercial for Banana Republic? I’ve never seen one. Yet I see Old Navy commercials all the time and The Gap makes an appearance now and again. The companies have figured out how to attract their clientele to their stores to buy their latest fashions. But has the church gotten wise to this yet? Are we using Old Navy methods to reach Banana Republicans? Or are we just an Old Navy ‘Commercial’ away from making a serious dent in our communities? Are we like The Gap who needs to do a little of both depending on the season?

As you can tell from this post, this isn’t about answers, but about questions. Who are you trying to reach? What’s the best way to reach them? Are we doing whatever we can and allowing God to do what only He can? I’ve got 2 new t-shirts and about 100 new questions to ask myself…