I got this question recently, so thought I'd post my answer:
"I see that you guys reach a lot of unchurched people. How do you help them take the next step after conversion?"
First, this is a fantastic question. It's the question that we should be obsessed with getting better at answering. There's more than one issue here, but I'll give you a couple of important points:
1) Define what the next step is – People will generally follow the steps if you lay them out in a logical way and only share the steps one at a time. Share more than that and you'll confuse or intimidate them.
2) Be clear to the new believer – Clearly let the new believer know what you want them to do. At Calvary Fellowship, if they make a decision for Jesus, we want them to indicate that decision on a connection card. This is of the utmost importance because without their information we can't follow up.
I have an entire resource that lays out our process for follow up with New Believers. It's called the "New Believer Follow Up System" and you can pick it up here.