My Hands Down Favorite Outreach Tool

Bob FranquizChurch

If I could only use one outreach tool to reach my community, I wouldn’t need more than a second to decide. 

Which one is it? 

Facebook? Nope. 

Google? No. 

Twitter or some new social media tool? No way! 

It’s direct mail. 

Hands down, it’s my favorite and IMHO most effective (and cost effective) way to let people know about your church. 


Simple. Because everyone is still checking the mail. 

I know what you’re thinking: “But the ‘experts’ say direct mail is really expensive.” 

My answer: anything is expensive if you don’t know what you’re doing. 

But if you know the ninja secrets, you can reach your community for nickels compared to what most churches spend. 

Last Easter we had over 220 first time guests. That would cost a “normal” church a small fortune. However, we only spent $4,000 (and that included our printing costs)! 

This isn’t just happening at Calvary (the church I pastor). It’s happening with many of our Outreach Ninja members who are applying what they’ve learned and seeing tremendous results. 

Here’s what one Outreach Ninja member recently said about his experience as part of our monthly coaching: 

“We had our highest attendance ever – 130 adults & 48 children. This was up from an average attendance of 38 adults and 8-10 children. We primarily used Word of Mouth and Direct Mail. All in all, we know that our marketing worked.” – Pastor Kenneth Sesley (Carson, CA) 

In January we’re beginning our Easter training by talking about how to use direct mail bring your community to your church in droves. 

You can test drive Outreach Ninja for only $49 for the next 30 days. 

Plus, you get over $695 in FREE bonus resources just for joining. 

Now is the time to learn the skills that will catapult your church to the next level. 

So head over to