Direct Mail Questions (Part 5)

Bob FranquizChurch

In the final installment of this week long series of posts, I wanted to post some stats that might encourage you to delve into the world of sending out direct mail for your next big Sunday at church.      

85% of people sort, process and open their mail everyday. 

75% of people say they are examining their mail more closely for coupons and other special offers and events. 

55% of people say they receive greater enjoyment opening their snail mail than their email (and this includes the 18-39 age group, by the way). 

40% of people say they tried a new business because they received direct mail from them. 

70% of people renewed their relationship with a business because they received direct mail from them. 

My point: you can reach a lot of people through direct mail if you do it right.  

To learn how to do direct mail in a way that increases your results by 300%-400%, check out our resource, "21st Century Outreach Strategies" by clicking here