I love the Container Store! There, I’ve said it! I am an organizational freak. I love things in their place. So when I walk into the Container Store, it’s like all of my organizational dreams coming true in one store.
Anyway, I am amazed at how they communicate their vision through the simplest of things. Their bags say, “Contain yourself”. The tape they use to make sure storage bins will stay closed say, “Another contained customer”. Their gift cards say, “Who says 1 store can’t change your life?”
They use every means to communicate their message. It’s got me thinking that there are ways of communicating the Gospel that haven’t been thought up yet!
OK. Time to unpack my storage and filing boxes…