I heard so much about The Dip by Seth Godin that I had to go buy it. Small book, but a powerful message: When is quitting the best thing to do? When is quitting the worst thing to do?

I won’t ruin the book, but needless to say it applies to most people in any area of life. I see myself recommending this book to a lot of people.

Ben has a series of posts on how The Dip translates into the world of church planting.