Too many times, churches promote their services or an event and they fail to see results for one reason: they were unclear as to what they wanted the recipient to do.
People reject things that are unclear or irrelevant. So above all, we must be clear.
Here’s what I recommend: Ask yourself, “What do I want this person to do: visit our website? Attend our church? Call our office?” Whatever it is, start there and work your way backwards.
Build your case in your copy so they feel they’re missing out if they don’t take advantage of the opportunity you’re providing.
It’s great to be clever. It’s OK to be cute. But if you have to choose: above all, be clear.
We’re going to talk about writing copy that gets big results in Outreach Ninja. You can join Outreach Ninja and snag one of our 100 charter memberships (which are going fast) and get over $600 worth of free resources as a bonus just for joining. Click here to learn more and get started!