In the final installment of this week long series of posts, I wanted to post some stats that might encourage you to delve into the world of sending out direct mail for your next big Sunday at church.
85% of people sort, process and open their mail everyday.
75% of people say they are examining their mail more closely for coupons and other special offers and events.
55% of people say they receive greater enjoyment opening their snail mail than their email (and this includes the 18-39 age group, by the way).
40% of people say they tried a new business because they received direct mail from them.
70% of people renewed their relationship with a business because they received direct mail from them.
My point: you can reach a lot of people through direct mail if you do it right.