A Direct Mail Autopsy

Bob FranquizChurch

Most church direct mail is horrible. Sorry to be so blunt, but it’s true. In fact, a while ago I received a direct mail piece from a church at my home (which made me happy by the way. I love seeing churches in my community reaching out.), but the piece had so many problems it’s no wonder why it got terrible results. So let’s do a direct mail autopsy, shall we? What was wrong with the mailing? There were 5 causes of death in this mail piece… 1. It wasn’t in English – (even though I speak Spanish fluently, English … Read More

This Could be the Story of Your Church…

Bob FranquizChurch

index Hey Pastor, I want to tell you a story. I met Kevin at a conference in April of this year and he told me what I’m sharing with you now. He took over a fledgling church of 25 people that wasn’t sure if they were going to make it or close their doors forever. Kevin attended an Evangelism Ninja training in February and decided to “give us a try”. What followed was nothing short of amazing. In fact, I’ll let Kevin tell you what happened… “I have learned so much from Evangelism Ninja. I moved to Richmond, VA 10 … Read More

Irrefutable Law of Outreach #1—Know Who You’re Trying to Reach

Bob FranquizChurch

(The following is an excerpt from my new book, Pull: Making your Church Magnetic) The biggest mistake churches make with their promotional outreach is the erroneous belief that we, as leaders, can reach everyone. Most leaders agree intellectually that we can’t reach everyone. In practice, however, we try to reach everybody and wind up reaching nobody. So few churches take the time to discover who God has gifted them to reach, and they inevitably make the costly mistake of seeking to attract everyone to their church. As you can imagine, when you try to attract everyone, you end up attracting … Read More

Last Chance! 50% off All Sermon Series Sale!

Bob FranquizChurch, General

index Hey Pastor! Happy Labor Day! I’m writing you a quick note to let you know our 50% off Expositional Preaching sale ends today midnight. That means all of our sermon series are on sale for half off! Simply use the coupon code preaching2013 at checkout to take advantage of the 50% off sale. Here’s a few of the series that are part of the 50% off sale.     Becoming (A Study in 1 Peter)               Covenant (A study in Malachi)               How to Prepare for the … Read More

[New Video] 5 Types of Sermons You Preach

Bob FranquizChurch, General, Teaching

index Hey Pastor! I just recorded a short video that talks about the 5 types of sermons pastors preach. You can watch it here. Also, our National Expositional Preaching Month 50% off sale is ending on Friday. All of our sermon series are on sale! Here’s a few of the series that are part of the 50% off sale.     Becoming (A Study in 1 Peter)           Covenant (A study in Malachi)           How to Prepare for the End of the World (A study in 1 & 2 Thessalonians)     … Read More

The Challenge of the Introvert Pastor

Bob FranquizChurch, Leadership

I used to think there was something wrong with me. I loved studying. I loved preaching. I loved people. But after a Sunday of services and talking to people, I just wanted to go home and be alone. I would talk to some of my pastor friends and they thought it was a bit odd. I started to think maybe I didn’t care about people. Maybe I was one of those guys who loves teaching crowds, but doesn’t love individuals. It was around that time I took a Myers-Briggs personality profile. When the results came back, I learned what I … Read More

Green Room Pastors

Bob FranquizChurch, Leadership

I love the green room. Every Pastor does. Your favorite breakfast foods are there. Your favorite energy drinks and bottled waters are fully stocked. There’s a comfy spot for you to sit and study. You’re away from the crowd… and that’s the problem. The green room used to be a place where the Pastor could collect his thoughts and look over his notes before preaching. Now it’s become a place where the Pastor hides from the congregation. A couple of years ago, I found myself having very little contact with my congregation because I was “studying” in the green room. … Read More

[New Video #2] Preaching to Create your Church’s Culture

Bob FranquizChurch, General

index Dear Pastor, We just released video #2 in our series on preaching. It’s totally free by the way. In this video I discuss how preachers create their church’s culture with every message they preach. This is rarely talked about and it’s so important. It will impact how you plan your preaching schedule. The video is about 3 minutes long. By the way, our 50% off sermon series sale is still going on. This is a great time to check out some series you can use this Fall.     Becoming (A Study in 1 Peter)         … Read More