I just finished  Buzzmarketing by Mark Hughes last night and here’s my review: AWESOME!!!  This book was not only extremely informative, it was a very fun read.  If you want to know why some brands get noticed and others don’t, this is the book to buy.  It’s packed with fascinating stories about Apple, Mini, VW, Pepsi, Coke, Doubletree, and more.  You will not regret buying this book if you are looking to get people to talk about your organization, church, yourself, whatever.  It’s great stuff.