It’s Never Too Soon to Invite them Back

Bob FranquizChurch

As you're doing your Easter follow up, consider the following: 1. No matter what you do, the Sunday after Easter is going to be less attended than Easter. Don't sweat it. Just accept it and move on. 2. It's never too soon to invite your Easter guests to come back. Mail and email everyone who attended that you're hoping to see them back next week. 3. Mother's Day is a great Sunday to invite everyone back. Do something special and Mother's Day can be a great bounce back Sunday for many of your Easter guests. (FYI - Mother's Day has ... Read More

The Morning after Easter

Bob FranquizChurch

So it's back to reality... Easter is over, but the hard work is just beginning. Now is the time to start the follow up process of those who took next steps in your Easter services yesterday. Here's my advice to you: don't do anything else until all of your Easter follow up is done. It's too easy to move on and get busy doing other things and all the while, those who trusted Jesus yesterday are waiting to be follow up on. So... 1. Get that new believer material in the mail 2. Send the emails to those who took ... Read More

Sunday Stuff

Bob FranquizChurch

One of the best days in Calvary's history today! I was blown away at the response to the Gospel. Over 100 people made a decision to follow Jesus! I love it! Nearly 2,000 attended one of our 3 Easter celebrations. That shattered last year's Easter record! The band was incredible today. Our host teams were over the top as well Children's ministry was running better than I've ever seen it Every area of ministry was running on all 8 cylinders I felt great about my message. We kicked off a new series called, "Inside Out" as we journey through the ... Read More

FREE Report: 5 Steps to Mastering Facebooks Ads

Bob FranquizChurch

As Easter is just days away, I just released a brand new FREE Special report on "5 Steps to Mastering Facebook Ads". You can request the free report here and we'll email it to you. Happy Easter!

Easter Follow up Essentials (Part 2)

Bob FranquizChurch

One of the easiest ways to get contact information is to ask for it in different environments. Here's a couple of ways to do that: #1 - So if a first time guest is checking in children, make sure you get their contact information in your Children's Ministry. This way, if they make a decision in the service but don't fill out all of their info on the connection card, you still have the completed info from their children's check-in. #2 - When you present the Gospel, let those who make a decision know that you want to mail them ... Read More

Easter Follow up Essentials (Part 1)

Bob FranquizChurch

Truth: Lots of people are going to show up to your church on Easter. Truth: Many will decisions to follow Jesus at your church on Easter.  Reality: In many churches, most of those people will fall through the cracks. Here's the number 1 issue when doing follow up with new believers and/ or first time guests: get their contact information.  Without contact information, there's no way for you to follow up. They many think you are the greatest preacher in history and your worship set was angelic, but without their contact information you are left in the reactionary position of ... Read More

The 3 Second Rule for Direct Mail

Bob FranquizChurch

You pick up your mail and sort through it. How long do you give each piece of mail that you bring inside? I'll tell you: about 3 seconds.  If it doesn't catch your eye and say something that connects with you, it ends up in the round file.  We talk about these 3 seconds a lot at Calvary when we're getting ready to do a direct mail campaign. You've got 3 seconds to say something that keeps you out of the garbage can. Then you've got to say something that compels them to an action step (i.e. attending your service). ... Read More

Your 2011 Easter Checklist

Bob FranquizChurch

The big day is 10 days away, so here's 10 things you need to have ready for Easter to be a day where you reach a lot of people: 1. Direct Mail - What's you direct mail plan? (Please tell me it's not just blasting a few zip codes. Be more strategic and you'll see much better results) 2. Mobilizing your congregation - Have you equipped your church with the tools they need to invite friends? 3. New Believers - Are you prepared for God to bless your church with new believers? 4. Servants - Have you challenged those who don't serve to get involved in some way ... Read More

Why does Direct Mail Fail? (And How to Keep your from Failing)

Bob FranquizChurch

One of the reasons churches get poor results in their direct mail is because they don't track their results. Here's the truth: if you aren't tracking your results, you have no idea if your direct mail is working or not.  Butts in the seats is not the only way to see if your direct mail is working. While I would agree that someone attending your church is the end result we want, there are other factors involved.  1. Someone could get your direct mail and go to a confusing website and not attend 2. Someone could get your direct mail and ... Read More

Thinking about doing a Facebook ad?

Bob FranquizChurch

500 million. that's the number of people that are on Facebook and they show no signs of slowing down.  So here's the question: if that many people are on Facebook (which by the way, is greater than the population of the United States) then the people that you want to reach in your community are on Facebook as well. But are you reaching out to them in the places where they hang out?  I believe every church should be on Facebook because that's where people are all the time.  Not only that, Facebook gives you the tools to narrow your parameters ... Read More